Today’s Car Culture, the Missing Link


Pictured above, is the legendary group B Audi Quattro in mid air, with dozens of fans swarming around to see it, try to touch it or simply inhale a deep breath of the sanctified ‘Quattro’ dust cloud. This was a purely raw experience we truly miss in our modern times.

Comparing this above shot with our times, today’s generation of car enthusiasts is a lost one; conditioned mostly by second hand experiences of Hollywood’s Fast n’ Furious glamour and endless hours on video game driving simulators. The big question is as current day car enthusiasts, are we in the mindset to look beyond all the virtual conditioning that was placed upon us? Can we manage to ever revive a spartan era of the automotive world? A time when some Porsche models were sold with tool kits in the trunk.

We passed through a decade of automotive boredom; driving was no longer the key essence of an automobile. We got bombarded by technology like Front Wheel Drive, Smart Gearboxes, Green Energy, Soft Roaders and plenty of electronic aids, enough for a 10 year old to manage piloting a 400 horsepower behemoth which is a fine thing up until they started, excessively; seeping into our beloved sport car segment; resulting in the boom of luxury performance vehicles. One cannot fight such a huge invasion. Plus, it would be foolish not to admit that is was out of a necessity. Where there was a demand, car-makers did what it takes to meet those demands, in order to survive. We lived with it as long as nobody forgot about the missing link of ‘pure unmolested driving’.

You realize at times, as a car enthusiast, that many of us did drive the wrong cars, grew up with the wrong automotive role models and eventually valued less driver related affairs in automobiles. Our times feature what is more of a ‘’motortainment’’, which manages to attract the new generation of enthusiasts that merely look at the simplistic aspect of things. It was never their fault; they just need to see the light, at least, before it’s too late.

Turning back the hands of time, we date back to the 80’s up to early 90’s; when Formula one & rallying were religiously followed by many. An era we, current day car freaks, never clearly understood. It was a time, car makers willfully dragged themselves into motorsport and competition which influenced how they made the cars and marketed them. A technological revolution accompanied that era; pushing turbos & all wheel drive, to name a few, into our mainstream production cars. It was a time when glamour, fantasy, politics and safety standards did not heavily molest the minds of enthusiasts or the sport itself.

Up until today, the elders speak proudly of all the action, to the extent it makes one feel like we missed an epic historical rock concert. You see all the classic footage out there and realize how much passion and heart the crowds once had. This was pure, unmolested motorsport.


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