So this might sound huge to some of you but nowadays such unlikely alliances have become part of life in the automotive sector.
December last year, BMW & Toyota entered a partnership for sharing hybrid and diesel engine technologies. Well that is not the big news rather this partnership have lately been extended to also exchanging technology for developing sports cars & extra lightweight materials. To further analyze the situation:
First, lets look at Akio Toyoda, the CEO that is leading Toyota out of its ‘boring car maker’ reputation back into its glory. He is almost like Soichiro Honda a proper car fanatic. Here’s how Jalopnik.com puts things into perspective:
Let’s face it: when Akio Toyoda became CEO at Toyota, nobody really knew what to make of it. Was he just representing the family’s interests? Would he be a puppet for management? Or was he a Hail Mary pass to pull Toyota out of its slump?
Now, we know the answer. He’s a car guy, and because his last name is Toyoda, he gets to build his dream car — in this case, a BMW.
Toyota and BMW are teaming up on what they’re calling an environmentally friendly sports car. They aren’t saying very much about it, in fact they buried the news in their announcement of an expanded technology partnership with BMW.
Second, this is not the first time Toyota is involved with a German car maker. Porsche consulted Toyota for the development of the first generation Porsche Boxster as to figure out ways to cut on Boxster’s costs & price. It would be of no surprise that another premium car-maker would want to work with Toyota.
“BMW and Toyota both want to make ever-better cars. We respect each other. That is why we already can take the next step together,” said Akio Toyoda, President of Toyota Motor Corporation.
Such cooperation between two outstanding car makers, each in their own fashion should pave the way for a very interesting future. With Akio Toyoda leading Toyota, we are very optimistic.